When it comes to creating content, sometimes it can be tricky to come up with new ideas. If you are a daily poster on Instagram it may be challenging to get creative with different pictures to share with your followers that aren’t just “fluff”.
In the last few months, I’ve realized a helpful way to continually produce content that fuels my creative side in order to keep figuring out new ideas to post.
Create a series that you can continue to fall back on, and keep followers coming back for more.
Let me explain what I mean.
Dominque from AllThatIsShe.com as well as @allthatisshe on Instagram has been my latest inspiration for creating a series on your Instagram. She has many different series that she returns to on her feed. One of her most famous series is a hashtag called #allthatisthree. It always shows her and her two daughters in descending order posing or holding something in a unique way. It’s such an easy series to continue to fall back on and allows for some creativity all the time. She has other amazing series that she shares with her followers, but I’m not going to share them with you because you should just go see them for yourself.
So, how can you come up with your own series? Here are some tips I might recommend.
Create a series that is easy to do.
I completely copied Dominque’s #allthatisthree series with my own two daughters. Normally I would never copy someone else’s content idea, but it has become such a popular hashtag that almost everyone that uses it knows it came from Dominque at @allthatisshe (at least I hope they do). There are over 1,600 pictures with that hashtag because it’s such a fun one to photograph.
It’s so easy to change up our outfits, grab a fun prop and photograph with a theme. We stand in the same spots, wear a similar outfit, and just pose in a different way. It’s the perfect photo opportunity for holidays, silly themes, or just posing for fun. With two daughters that are two and under, this series is an easy go-to for me. I always use the hashtag #allthatisthree, but I also use the tag #livengoods123 since we like to put our own spin on it.
Create a series that is natural for you.
My little baby is the world’s best sleeper. She has always taken the best naps, and I can easily get her to sleep and snap a picture of her. That’s why it was so easy for me to start a series on Instagram I like to call #cocoslumbers. It’s different photos of my sweet baby posed in different positions on my bed while she naps. I usually put her next to a new stuffed animal to switch it up for different content, and yet it’s always a very similar photo. I started this series because it was extremely easy for me to create, and who doesn’t love a picture of a sleeping baby?
Create a unique hashtag to go with it.
Once you have your fun series to start, come up with a fun hashtag to use with it. Make sure it’s unique so you will be the only one posting to it. Then when your followers click the hashtag they will be able to see all the photos in your series. Another favorite series I’ve been working on is #cocosmonthlydonuts to show how many months old she is. With the unique hashtag, my followers can easily click the hashtag to see her growth and progression from month to month. It’s an easy way to capture the series as a whole instead of being so sporadic on your Instagram profile.
Get creative, but more importantly, have fun!